Thursday, June 20, 2013

Online Marketing Blog

10 Signs You May Have An Unhealthy Relationship With Social Media

There is a reason the word "pervasive" is often used right alongside social media. For many of us, the social channels we use to connect with others for personal or professional reasons are a big part of every day. But how much is too much? How do we know that we might be taking our enthusiasm for social media too far? Here's my slightly

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How To Save San Francisco With Puppies

In entrepreneurship courses around the world one of the first things that they teach you is to find a problem that your business can solve. We all have problems, so there should be plenty of inspiration. And no doubt, there are many successful businesses that start with this simple question in mind. But how often do they ask if the problems they

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7 Useful Tips For How To Create A Really Great Corporate Event

Someone recently asked me to guess how many events I had spoken at in the last 3 years. I honestly can't remember ... and I'm not saying that to try and impress you. The fact is, in the last three years, I have participated in easily more than a hundred corporate events of all types. Some are internal seminars, while others are larger scale annual

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5 Lessons From Amazing Interviewers

One of the most popular forms of content creation today is interviews ... but great interviews take a lot more than just coming up with a list of questions.  The sad fact is, not everyone who creates interviews to post online is actually good at doing them. So you might wonder, what do the people who ARE really good at it already know?

Over the

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Influential Marketing Blog: Timing - The Most Creative Lunch In History

NOTE: This is an excerpt from Chapter 8 of my new book Likeonomics all about Timing, the 2nd principle of Likeonomics. I hope you enjoy it!

In 1855, a Scottish clergyman named James Gall had an idea that should have changed every map ever created, but didn’t. It was four years before Charles Darwin would publish his Origin of Species, and Gall was p

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The Importance of Being Fearless

Most of us have a love affair with the big idea. We memorialize and romanticize it. We attend workshops or read books to learn how to come up with it. And the celebrate the achievements of anyone who has had one. Yet for all of our focus on this big idea, perhaps there is something even more fundamental that powers real world changing ideas.

The Cas

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Plain Language & The Red Button That Reinvented Your Memories

NOTE: This is an excerpt from Chapter 7 of my new book Likeonomics all about Simplicity, the 4th principle of Likeonomics. I hope you enjoy it!

Annetta Cheek is a 25-year veteran of the federal government who now runs a nonprofit called the Center for Plain Language. There has never been a more important time for the Center to exist. ‘‘When you’re s

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